How to Create a WooCommerce Membership Site?
When it comes to monetizing an eStore, membership sites can be a way to ensure good sales of service and...
When running an eCommerce store, customer acquisition is the most important part, as it accounts for a major part of your business expenses. But sometimes, users just leave the store after browsing for a while. It might happen due to the unavailability of the product or maybe they are waiting for that festive season to come up!
Now the question arises – how will you manage to bring them back to your store? Will you spend money again to acquire them, or will you find another way to do that for free? Of course, the second one, right? The easiest and most powerful way to remarket your products to customers is with wishlisting.
With a wishlist functionality, your customers are able to keep their favorite products (that are currently out of stock) aside. And you have got the hack to target them with their preferred products/brands without even spending an extra penny. Isn’t this great?
If you are running your online store in WooCommerce, you have plenty of plugins to add the wishlist function in just minutes. Here, we have listed the top 10 WooCommerce wishlist plugins to help you make a better choice. So, shall we start?
Now that you know how powerful wishlisting can be, let’s talk about how to actually add it to your WooCommerce store.
Primarily, you have two options: pick up one plugin from a vast pool of options or go for custom WordPress development solutions. If you want a quick and easy solution, plugins are an ideal way.
WooCommerce has a bunch of ready-to-use wishlist plugins that can do the job smoothly. But not all of them are worth your time. Some offer basic functionality, while others come with advanced features like guest wishlists, email reminders, sharing options, and even analytics.
To save you time and effort, we’ve curated a list of the 10 best wishlist plugins for WooCommerce that are trusted by store owners and actually make a difference. Let’s check them out one by one.
Jumble is a powerful wishlist and bookmarking plugin that goes beyond just adding products to a wishlist. It lets users save, share, and recommend their favorite collections – and not just limited to products. You can even add custom posts or pages to the wishlist, which is a rare and handy feature.
It supports multiple wishlist pages, which can be created, edited, or removed anytime. That makes it super flexible, especially for users who like organizing their saved items neatly.
Basic Features:
Premium Features:
Docket helps customers remember the products they like and store them in one easy-to-manage list. It gained popularity as one of the best WooCommerce wishlist plugins thanks to its smooth integration with other popular WordPress plugins like WPML, Yoast SEO, and BuddyPress.
With Docket, store owners can offer a personalized shopping experience by letting users build and manage their own collections.
Basic Features:
Premium Features:
One of the most well-known wishlist plugins in the WooCommerce ecosystem, YITH WooCommerce Wishlist gives users a familiar and seamless way to save and share their favorite products.
It allows customers to create custom wishlists and even share them with others — which can help bring new users to your store through peer recommendations.
Basic Features:
Premium Features:
Simple, clean, and functional – this plugin is great for anyone who wants to implement wishlist functionality quickly without extra clutter. It’s compatible with most themes and plugins and even lets users add products to their wishlist without logging in.
It also gives you sharing options so users can send their wishlists via email or post them on social media.
Basic Features:
Premium Features:
WPC Smart Wishlist focuses on simplicity, speed, and flexibility. It helps streamline the shopping experience by giving users an easy way to save products while browsing.
The plugin supports multilingual stores and is highly customizable, making it ideal for stores that want full control over the wishlist experience.
Basic Features:
Premium Features:
TI WooCommerce Wishlist is one of the highest-rated wishlist plugins out there.
It’s designed to turn casual visitors into loyal buyers by giving them an easy way to save, manage, and even share their favorite products.
With a clean interface and great customization flexibility, it blends perfectly into any WooCommerce setup.
Basic Features:
Premium Features:
Premmerce Wishlist keeps things simple but highly effective. It gives users the ability to save products for later and share their wishlist through a direct link.
For store owners, it’s a great way to understand customer intent and tailor marketing strategies accordingly.
Basic Features:
Premium Features:
This one is a full-fledged wishlist system that brings customization, sharing, and even user interaction into the mix.
Users can create unlimited wishlists, keep them private, or share them publicly — all while enjoying a smooth and responsive interface.
Basic Features:
Premium Features:
This plugin focuses on giving users a practical and smooth wishlist experience with the bonus of a “Save for Later” option.
It’s perfect for customers who aren’t ready to buy immediately but want to revisit their favorites later.
By allowing users to manage their wishlist post-login and save items directly from the cart page, this plugin helps boost return visits and future purchases.
Basic Features:
Premium Features:
MoreConvert WooCommerce Wishlist is a modern wishlist solution designed with performance and simplicity in mind.
It’s lightweight, easy to set up, and doesn’t affect your site speed — even during high-traffic times.
What makes it even better is its smooth responsiveness across all devices, ensuring a consistent user experience whether on desktop or mobile.
With built-in translation support and flexible styling options, it’s a solid pick for stores that care about both performance and design.
Basic Features:
Premium Features:
Not everyone wants to rely on plugins, right? Especially if you’re trying to keep things lightweight or build a fully custom feature, you might want to develop custom functionality.
And while all the plugins we listed above are super handy, some store owners prefer doing things their own way.
Here’s a step-by-step breakdown of how you can build a basic wishlist system manually in WooCommerce:
First, create a new page from your WordPress dashboard and name it something like “My Wishlist.”
This page will be used to display all saved items.
You’ll need to add a custom “Add to Wishlist” button to each product.
This involves editing your theme files — preferably inside a child theme — usually within content-product.php or using a WooCommerce hook like woocommerce_after_shop_loop_item.
Here’s a basic example of what the button might look like:
<a href=“?add_to_wishlist=<?php echo get_the_ID(); ?>” class=“add-to-wishlist”>❤️ Add to Wishlist</a> |
To store the wishlist data:
Example:
$wishlist = get_user_meta($user_id, ‘_user_wishlist’, true); |
You can store it as a simple array of product IDs.
Next, write a handler in functions.php to check when a user clicks “Add to Wishlist” and store the product accordingly.
You’ll also want to allow users to remove products from the wishlist by checking for a remove_from_wishlist action.
On the “My Wishlist” page, you’ll need a custom loop to display the saved product IDs.
Fetch products using wc_get_product() and show the name, image, price, and a link to view or add to the cart.
Example logic:
$product = wc_get_product( $product_id ); |
Add buttons below each wishlist item for “Add to Cart” and “Remove from Wishlist” with relevant logic.
Use WooCommerce’s add_to_cart_url to make this seamless.
You can enhance the UX by adding AJAX to handle add/remove actions without page reloads.
Also, show a message or change the button style when a product is already on the wishlist.
Create a new WordPress page or pick an existing one to use as your custom thank you page. Then, go into your plugin or theme settings and add the URL of that page as the thank you page.
Here are some of the most popular loyalty plugins for WooCommerce:
1. WPLoyalty
2. WooCommerce Points and Rewards
3. YITH WooCommerce Points and Rewards
4. Loyalty Program by Advanced Coupon
5. Gratisfaction
1. Head over to Appearance → Widgets from your WordPress dashboard.
2. Look for the widget area that controls your shop or product pages.
3. Now type “filter” into the widget search box and drag any product filter blocks (like price, categories, tags) into the sidebar.
4. Once done, just click Update — and your sidebar will be live on the front end.
A wishlist might seem like a small feature — but in reality, it’s a powerful tool that helps turn window shoppers into actual customers.
It gives users the freedom to browse, save, and return when they’re ready to buy — without starting their search all over again. It ultimately helps you to reduce the cart abandonment rate.
Whether you go with a free plugin, invest in a premium one, or build your own from scratch, adding wishlist functionality to your WooCommerce store is 100% worth it. It improves user experience, drives repeat visits, and gives you valuable insight into what your customers actually want.
If you are looking for a custom wishlist solution, our WordPress development experts can help you. Let’s talk today!