How to Set Up a WooCommerce Multivendor Marketplace?
Do you know the most common scenario in shopping nowadays? When a person wants to buy something, the first thing...
Baymard Institute recently published an alarming figure. On average, around 70% of carts are abandoned. It means it is probably the biggest challenge for eCommerce businesses. Recovering even a small portion of these abandoned carts can give high profit.
For those using WooCommerce for their eStore, there are some great actionable strategies. They can help reduce cart abandonment and even help with recovery.
This blog will focus on the strategies used by professional WordPress services to reduce WooCommerce cart abandonment and maximize the potential.
Table of Contents
What is Cart Abandonment Rate?
Cart abandonment happens when a customer has added some items to their shopping cart but, for some unknown reason, leaves the store and never returns to complete the purchase. Cart abandonment can be compared with life in the physical store where people use their baskets for shopping carts to fill them up, and leave them in the store and walkout without buying anything.
The cart abandonment rate refers to the percentage of customers who have abandoned their carts. It’s calculated like this:
Cart Abandonment Rate = (Number of Abandoned Carts / Number of Carts Created) * 100%
Common Reasons Behind WooCommerce Cart Abandonment
To reduce WooCommerce cart abandonment, you need to know the most common reasons behind it.
Hidden Fees
When customers see a surprise price jump at checkout, it is a major turn-off. Unexpected costs like shipping, tax, or handling fees can make customers feel deceived. They may abandon the carts. Upfront pricing transparency is necessary.
Complicated Checkout
A long and complicated checkout process frustrates customers. They leave the website without purchasing. A multi-step checkout with forms and account creation will turn buyers away. Try having an easy guest checkout. Focus on key details and redirect to payment options.
Lack of Trust
Customers want security. If they don’t find your website secure, they won’t fill in their personal and financial information. This will increase cart abandonment. The absence of security badges or customer testimonials can raise red flags. So, focus on giving customers a secure experience.
Payment Issues
If the payment options are limited, buyers may again not complete the purchase. So try adding different payments that customers can use based on their preference. Along with this, you need to make sure that the payment processing is safe and quick.
Shipping Concerns
Most customers hate shipping fees. So try to offer free shipping options to your customers. Customers are even ready to buy more goods in a single order if there is a minimum cart value to get free shipping.
Offer shipping options and transparent delivery estimates. Make sure the customer is well informed.
No Clear Return Policy
When the return policies are unclear or non-existent, customers feel uncertain. So clear return policies build confidence with customers. It makes them go ahead with their purchases knowing that there is scope of refund if they are not satisfied.
Based on these issues, put in place good strategies for lower cart abandonment rates. Or you can consult with our WordPress development company.
9 Tips to Reduce WooCommerce Cart Abandonment
The best strategies for reducing cart abandonment in WooCommerce websites are given below.
Simplify the Checkout
A convoluted checkout process is a conversion killer. Streamline your checkout by reducing the number of steps. Request only essential information and use clear progress indicators.
A single-page checkout or a progress bar can improve the user experience. It can reduce friction. Focus on simplicity and ease of use to guide customers through the purchase.
Make Sure Users Can Get to Their Carts Easily
Customers should never have to search for their shopping carts. Make sure the cart icon is large, visible, and readily available on every page. A cart that follows the user around is helpful. It retains its load even after the user leaves. This allows them to return and finish the purchase later.
Adding a clear “View Cart” button on a product page can also ease navigation.
Clear-cut, Transparent Pricing
Surprise costs at checkout are a major cause of cart abandonment. Be upfront about all costs, including shipping, taxes, and handling fees, from the very beginning.
Display these costs clearly on product pages and in the cart summary. Transparency builds trust and prevents unexpected shocks that can derail a purchase.
Offer Multiple Payment Gateways
Limiting the mode of payment will lead to certain customers not being able to make a purchase. They should provide a range of payment gateways. This includes credit cards, PayPal, and Apple Pay. Additionally, offer other relevant local options.
This will give customers a choice of flexible payment methods. It will increase the chances of finalizing the purchase.
Optimize Your Store’s Loading Times
Slow loading times can frustrate users and lead to cart abandonment. Optimize your website’s performance by compressing images. Minimize HTTP requests and use a reliable hosting provider.
A fast-loading website provides a smoother user experience and encourages conversions.
Enable Guest Checkout
Forcing customers to create an account can add an unnecessary hurdle to the checkout process. Offer a guest checkout option to allow customers to purchase without registering. This reduces friction and caters to those who prefer not to create an account. You can always offer account creation after the purchase is complete.
Offer a Comprehensive Return Policy
A clear and comprehensive return policy builds trust and encourages purchases. Make your return policy accessible on your website. Place it in the footer and during checkout. Outline the terms and conditions. Include the return window, refund process, and any restrictions.
Send “Abandoned Cart” Reminder Emails
A gentle reminder can be an effective way to recover lost sales. Send automated emails to customers who have abandoned their carts, reminding them of the items they left behind. Include a direct link back to their cart to make it easy for them to complete their purchase.
Offer Incentives & Promotion
Engage customers further by sweetening the deal with incentives and promotions. You can offer free shipping, discounts, or sometimes a little gift along with their purchase to lure them back to complete their abandoned carts. These would indeed create a sense of urgency and give that extra push to convert hesitant browsers to buyers.
So, want to implement these tactics to make sure the visitors actually convert into paying customers? Then get our professional WordPress development services. We understand the WooCommerce platform thoroughly and can optimize your eStore quite effectively.
Top WordPress Plugins for WooCommerce Abandoned Cart Recovery
WordPress offers some excellent plugins to help you handle the cart abandonment on your WooCommerce store.
WooCommerce Cart Abandonment Recovery
The plugin specializes in tracking cart abandonment activities with automated email reminders. The real strength of this plugin is in how easy it is to use-it has a streamlined interface, which will be a great option for people who are just starting out or want a very simple solution.
Templates provided are few and basic, but they allow a degree of customization. So, you can try to get customers back to buy what they needed through targeted emails.
Retainful
Retainful goes beyond basic cart recovery by offering a suite of features designed to boost sales and customer loyalty. It includes not only abandoned cart recovery but also email marketing automation, personalized product recommendations, and next order coupons.
Retainful’s strength lies in its comprehensive approach, helping you not only recover lost sales but also increase customer lifetime value through targeted marketing and incentives.
Email Marketing for WooCommerce by Omnisend
Omnisend integrates email marketing and SMS messaging for your WooCommerce store and offers a strong recovery platform for cart abandonment and beyond. Its primary strength is in its omnichannel approach that allows reaching out to customers via email, SMS, and push notifications.
This plugin also offers advanced segmentation and automation features for creating highly targeted campaigns and personalizing the customer experience. That maximizes your chances of recovering abandoned carts and building lasting customer relationships.
If you want to create custom plugins for your store for cart abandonment or another functionality, consult with our WordPress website development company.
FAQs on WooCommerce Cart Abandonment
How can I track my WooCommerce cart abandonment rate?
Tracking the abandonment of a cart is not something that comes out of the box with WooCommerce. To keep a track of cart abandonment, you then need to install a plugin like WooCommerce Cart Abandonment Recovery, Retainful, or Omnisend to figure out your percentage.
Most of these plugins usually provide a dashboard to visualize your abandonment rate and the recovery efforts.
Are abandoned cart emails effective?
Indeed, abandoned cart emails work well. They serve as a gentle nudge for customers reminding them of their incomplete purchases, as well as a chance to complete their purchase. Adding a discount or free shipping information in your reminder email will improve it further.
What are some common mistakes that contribute to cart abandonment?
One of the several common mistakes is hidden fees, accompanied by a complicated checkout process, slow loading, lack of trust signals, few payment options, and unclear return policies. Fixing these problems will significantly minimize shopping cart abandonment.
Wrapping Up
Cart abandonment is a long-standing problem for WooCommerce store owners, but it is not something that you cannot tackle. By fixing pain points like unexpected fees, hard checkouts, shipping problems, and lack of trust, you can tackle the abandoned carts.
You should improve the checkout process, optimize for site speed, and implement abandoned cart recovery tools so that you can reclaim lost revenue and convert hesitant browsers into loyal customers.
If you need help with that, let’s have a consultation today!
