Create a Custom Product Page in WooCommerce: Steps and Best Practices

A default WooCommerce product page can’t offer a unique shopping experience. The basic layouts often fail to highlight the products available in your store. This lack of customization can lead to a poor user experience. It can also result in loss of the potential sales opportunities.

So, how to overcome this issue? By customizing the product page of your WooCommerce store. We’ll learn how to create a custom product page in WooCommerce via plugin, CSS, and custom code. Plus, we’ll explore the best practice you can follow when creating a product page in WooCommerce. With that said, let’s jump in!

What are WooCommerce Product Pages?

WooCommerce product pages contain detailed information regarding a product within an online shop. These pages allow customers to browse products and buy them.

Key Elements of a WooCommerce Product Page

• Product Title: Displays the product’s name.
• Product Image & Gallery: Displays the primary product image as well as other images.
• Product Price: Shows the current price with discounts if offered.
• Product Description: Offers information regarding the product features and advantages.
• Add to Cart Button: Enables customers to add the product to their cart.
• Product Variations (Where Applicable): Size, color, or any other custom characteristic options.
• Stock Availability: Shows if the product is in stock or out of stock.
• Customer Reviews & Ratings: Displays buyer ratings and reviews.
• Additional Information: Contains specifications, shipping information, and return policies.

This is everything regarding what WooCommerce product pages are and the main elements of it. If you are finding it hard to construct or personalize your WooCommerce store, consult with our WordPress development company. They will make sure to utilize the most effective tools and methods in creating personalized stores with top performance.

How to Create a Custom Product Page in WooCommerce?

Customizing WooCommerce product pages is important because they serve the purpose of engaging users. There are different ways of customizing a product page; it may be via plugins or through coding in CSS and PHP. Here are the three ways we shall go through that would be used to create a custom product page.

Method 1: Via Plugins

This method uses WooCommerce plugins like WooCommerce Product Add-Ons. It allows you to add extra fields, options, and features to product pages without coding.

Step 1: Go to your WordPress admin dashboard and navigate to Plugins > Add New Plugin.

Step 2: Install the plugin you selected and activate it. Here we’ll use the WooCommerce Product Add-Ons plugin.

Step 3: Go to WooCommerce > Settings > Product Addons in your WordPress dashboard.

Step 4: Click on Add New Add-On and choose the product you want to customize.

Step 5: Choose the type of custom field (text fields, checkboxes, dropdowns, file uploads, etc.).

Step 6: Configure pricing rules for additional product options if necessary.

Step 7: Style the custom fields using the plugin’s built-in design settings.

Step 8: Save the settings and preview the custom product page.

Step 9: Test the page to ensure all new features work properly.

Ideal For: Businesses adding custom fields like engraving options, gift messages, or upload fields.

Method 2: Via CSS

Customizing with CSS allows you to change the appearance of the product page without modifying core WooCommerce files.

Step 1: Go to Appearance > Themes > Customize in your WordPress dashboard.

Step 2: Inspect the WooCommerce product page using browser developer tools (Right Click > Inspect Element).

Step 3: Identify the CSS classes related to product titles, prices, buttons, and layouts.

Step 4: Write custom CSS code to modify elements (e.g., change the “Add to Cart” button color).

.woocommerce div.product .single_add_to_cart_button {

    background-color: #ff6600;

    color: white;

    font-size: 18px;

    padding: 12px 20px;

}

Step 5: Save the CSS changes and refresh the product page to see the updates.

Step 6: Adjust colors, typography, background, and more as per your need.

Step 7: Test on different devices to ensure consistency.

Step 8: If needed, use a child theme to prevent CSS loss after updates.

Ideal For: Those who want design changes without altering the WooCommerce structure.

Method 3: Via Custom Code

Advanced users can create fully customized product pages by overriding WooCommerce template files. You can use hooks & filters in your theme’s functions.php file to customize the product page.

Step 1: Go to wp-content/themes/ and create a new folder (e.g., my-child-theme).

Step 2: Add a style.css and functions.php file inside the folder.

Step 3: Navigate to wp-content/plugins/woocommerce/templates/single-product/.

Step 4: Copy single-product.php into your-child-theme/woocommerce/single-product.php.

Step 5: Open single-product.php and modify the layout. For example, move the product description above the title:

remove_action('woocommerce_single_product_summary', 'woocommerce_template_single_title', 5);

add_action('woocommerce_single_product_summary', 'woocommerce_template_single_description', 5);

Step 6: Add extra product fields in functions.php.

add_action('woocommerce_before_add_to_cart_button', 'custom_text_field');

function custom_text_field() {

    echo '<input type="text" name="custom_text" placeholder="Enter Custom Text">';

}

Step 7: Modify WooCommerce hooks to rearrange sections. If you want to change the order of price and image, here is how you can do that:

remove_action('woocommerce_single_product_summary', 'woocommerce_template_single_price', 10);

add_action('woocommerce_single_product_summary', 'woocommerce_template_single_price', 25);

Step 8: Upload the modified files back to the server and open a product page to verify the changes.

Ideal For: Developers comfortable with coding in PHP and need full control over product page layout and functionality.

Each method of customizing WooCommerce product pages suits varying levels of skill and needs. Plugins provide ease and quickness, and CSS provides flexibility in terms of looks. Adding custom code provides full control over. Select the approach that suits your technical skill level and needs.

Advantages of Customizing Product Page in WooCommerce

A custom product page designed with perfection provides customers with an unmatched shopping experience. It pulls users and enhances customer engagement. Here are some key benefits attached to customizing WooCommerce product pages.

Improved User Experience

A customized product page means better information placement-the way is more organized and pleasing to the eye. Thus, a good-looking, clean design will attract customers to browse and buy.

Better Brand Consistency

A dedicated product page contains functions that allow you to customize it to fit your brand’s aesthetics and style. Consistency in brand presentation cultivates consumer confidence and familiarity.

Improved Mobile Responsiveness

WooCommerce’s default product pages are not always completely optimized for smartphones. You can customize to build a responsive design that guarantees a smooth shopping experience on any screen size.

Enhanced SEO Performance

Product page customization helps you optimize metadata, headings, and content to rank higher on search engines. An optimized page with images and quicker loading rates can drive more organic traffic.

Increased Customer Engagement

Utilizing features like FAQs, video tutorials, and user reviews can add interactivity to the product page. It helps to build trust and alleviate customers’ concerns prior to making a purchase.

These advantages are the reason why you need to personalize the product page of your WooCommerce store. Now let’s discover the best practices you need to apply when you create custom pages in WooCommerce.

Best Practices for Creating Product Page in WooCommerce

Following best practices can help you create a visually appealing and high-performing WooCommerce product page. Here is what you need to ensure:

• Use High-Quality Product Images: Having clear and high-resolution images taken from several angles with a zoom option additionally builds customer trust. The images should be optimally compressed for quick loading while maintaining quality.
• Write Compelling Product Descriptions: The written product description must showcase all key benefits, features, and specifications. Use simple language to let customers know how the product will solve their problem.
• Optimize for Mobile Responsiveness: Since a large section of people use mobiles to shop, it goes without saying that your product pages should be mobile-friendly. Combine different design techniques all under the umbrella of responsive design to maintain consistency of usability across all screen sizes.
• Improve Page Load Speed: Slow-loading product pages can lead to higher bounce rates and lost sales. Optimize images, clear cache, and more to boost the speed of your WordPress website.
• Optimize Product Page for SEO: Improve the search using keyword-optimized product titles, meta descriptions, and alt text for images. Such a page optimized will get more organic traffic and hence more customers.
• Provide Clear Pricing and Shipping Information: Customers lay much emphasis on transparency in pricing and returns policy. Display this information clearly to avoid doubts and increase confidence to buy.

Developing a custom WooCommerce product page requires a combination of visual appeal and optimization. Following these best practices will help improve user experience and differentiate you in the eCommerce market.

FAQs About Creating Custom Product Page in WooCommerce

Wrapping Up

A well-designed WooCommerce product page improves user experience, builds trust, and hence increases potential conversions. Most of the time, you really cannot rely on the default layouts to showcase your products well.

You may personalize product pages in WooCommerce through plugins such as WooCommerce Product Add-ons. It provides you with a no-code method to insert custom fields and functionality.

If you know how to handle CSS code, it gives you greater control in terms of styling. If you can code in PHP, you can edit the function.php file to customize the product page.

If you are looking to build a custom WordPress website or WooCommerce store, get in touch with us today!